COOKIES POLICY

 
1. COOKIES AND SIMILAR TECHNOLOGIES
Like many websites, we use and allow certain other companies to use cookies and other similar technologies (such as web beacons) to understand your use of our Site, to improve your user experience and enable personalised features and content, to enable analytics and measurement reporting, to optimise our advertisements and marketing and to enable third party advertising companies to assist us in serving ads specific to your interests either on our Site or across the Internet.
 
2. OUR USE OF COOKIES
Cookies are text files containing small amounts of information which are downloaded to your device, or more technically, to the browser that you use on that device, when you visit a site. The entity that places cookies on your browser can then read the information on that cookie that it set. Cookies are typically classified as either 'session cookies', which do not stay on your device after you close your browser or 'persistent cookies', which will usually remain on your device until you delete them or they expire.
 
3. DIFFERENT COOKIES ARE USED TO PERFORM DIFFERENT FUNCTIONS, WHICH WE EXPLAIN BELOW:
3.1 We use cookies that are essential: Some cookies are essential in order to enable you to move around our Site and use their features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.
3.2 We use cookies to remember your selections: These cookies allow us to remember choices you make on our Site (such as your preferred language or the region you are in) and provide enhanced, more personalised features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
3.3 We use cookies to personalise your experience: We also use cookies to change the way our Site behaves or looks in order to personalise your experience from information we infer from your behaviour on our Site or information we may already know about you because, for example, you are a registered customer. These cookies may be used to tailor the services you receive from us or the content, look and feel delivered to you on subsequent sessions to our Site. For example, if you personalise webpages, or register for products or services, a cookie helps our webpage server recall your specific information. When you next visit our Site, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose. If you use more than one device or computer on a regular basis, we may link cookies together so you will still receive a personalised online experience. We can also personalise the information you see based on what we already know about you, so that you spend less time looking for things. With the use of cookies, each visitor to our Site can have a web experience which is unique to them.
3.4 We use cookies for performance and analytics purposes: We use our own cookies and/or third-party cookies and other identifiers (such as web beacons) to see how you use our Site and services in order to enhance their performance and develop them according to the preferences of our customers and visitors. For example, cookies and web beacons may be used to: test different designs and to ensure that we maintain a consistent look and feel across our Site; track and provide trend analysis on how our users interact with our Site and communications; gather demographic data, better aggregate useful information when users provide feedback about our Site and products, track errors and measure the effectiveness of our promotional campaigns. The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform and product improvement and performance metrics. Our cookies or the resulting analysis may be also shared with our business partners. The type of information we collect includes how many visitors visit our Site, how many customers log in, when they visited, for how long and which areas of our Site and services and demographic data such as your age or gender, but is generally not used to identify you individually. We may also receive similar information about visitors to our partner sites. We may use Google Analytics, run by Google Inc., for example, to track website usage and activity.
3.5 We use cookies for targeted advertising purposes: We also allow third party providers to use cookies or other similar tracking technologies on our Site to help us deliver our own content and advertising and measure the effectiveness of our advertising campaigns. These cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (e.g. your email address) that we may share with data providers solely in hashed, non-human readable form. If you are a registered user, the information collected from our Site is not anonymous and we may use this information along with other information we know or infer about you including your preferences to tailor content, services, advertising and offers for you. You can opt out of receiving interest-based advertising on our Site by blocking these cookies as described below. Please also read below about advertising cookies used by third parties
 
4. OUR USE OF WEB BEACONS (ALSO KNOWN AS PIXELS)
4.1 We may use and permit select third parties to use web beacons/pixels (usually in combination with cookies) to compile information about your website usage and your interaction with email or other communications, to measure performance and to provide content and ads that are more relevant to you. A web beacon (also called a web bug or clear GIFs) is typically a transparent graphic image (usually 1 pixel x 1 pixel) that can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the date and time when you viewed the beacon, and the IP address of your device. For instance, we may include web beacons in our promotional email messages or newsletters to determine whether our messages have been opened or acted upon and whether our mailing tools are working correctly.
4.2 You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
4.3 Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s ‘Tools’ or ‘Preferences’ menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
4.4 The following links explain how to access cookie settings in various browsers: 
Cookie settings in Firefox
Cookie settings in Internet Explorer
Cookie settings in Google Chrome
Cookie settings in Safari (OS X)
Cookie settings in Safari (iOS)
Cookie settings in Android
4.5 To opt out of being tracked by Google Analytics across all websites, visit this link: http://tools.google.com/dlpage/gaoptout 
 
5. DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to ‘Do Not Track' signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.